As one of the industry leaders, Canon has become a renowned global brand with a strong presence in Hong Kong. In keeping up with their continuous progress in the development of innovative products, Canon has used online channels extensively as part of their marketing communication.
Over these years we have continued to help them develop their online marketing materials. We have produced a range of materials, such as minisites, email direct marketing (EDM), online banners and so on. The subject of these materials were highly varied as well, for example they were used to communicate product releases, campaigns, events, promotions etc.