Cheung Kong Holdings: Celestial Heights
Flash motion graphics bring out the sparkle in a residential estate's website
Brief:Located in To Kwa Wan, Kowloon, Celestial Heights is a private housing estate by Cheung Kong Holdings. The price paid for the land to develop the estate was the second highest recorded in Hong Kong property history, costing a staggering HK$9.4 billion.
For the production of the artwork and images, we took into account the information architecture (IA) and the design of the website layout so that all the individual elements would blend neatly together for a much smoother navigation, for which we also provided a usability analysis to get a better idea of user experience.