Mane 'n Tail develop products for hair care solutions. With a humble beginning on a family horse farm in rural New Jersey, they have now become so popular that their products are sold across the globe. One of their brand's most unique traits is that originally the product was created for show horses with long flowing manes and tails.
For Hong Kong, the localised website we designed and developed uses its own art direction and style, which sets it apart from the global website. The Hong Kong website is rather product-oriented. So a key emphasis is to educate people of the products' main benefits and to provide tips for hair care.