Project Highlight
More Than Skin
Brand Identity, Marketing Materials, Website & Membership System
Brief:

More Than Skin is a luxury urban spa in Hong Kong. We helped them produce their corporate identity and their identity guideline. We carried out basic market research and built concepts for their brand development. Once the art direction and the style guideline were set, we produced the graphic designs and retouched photos to create the finished artwork, which we transferred into print ads, outdoor banners, signage, brochures and stationery.

Following the identity guideline, we produced the art direction for their online marketing then designed and developed their website as well as their online ads. The front-end coding includes HTML, CSS and JavaScript, whilst flash motion graphics and flash action scripts were included to make the website more dynamic and engaging. Behind the scenes, we thoroughly considered the information architecture (IA) before designing the layout, then conducted basic usability analysis to ensure a pleasant user experience. For the back-end, we implemented a tailor-made content management system (CMS) and designed their system and database.

 
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