Project Highlight
Samsung: Side-by-Side Refrigerators
Print Ad, Poster & Brochure
Combining the best of aesthetics and advanced technology, side by side
We designed and produced marketing materials including print ads, brochures and posters for Samsung's Side-By-Side Refrigerator range. In consideration of the concept development and the art direction, we wanted to put emphasis on Samsung's position as a forward-thinking innovator. The graphic design, photo retouching and copywriting/content editing were all made to highlight their advanced technology so that their appliances look modern, energy efficient and sleek.