Project Highlight
Brand Identity Design
A brand identity to get ahead in the fashion industry
As a multi-fashion brand chain store, SMAB's name is the abbreviation of Service, Modern, Attitude and Bravo, which forms the four pillars of their philosophy. After conducting our market research, we considered SMAB's brand name and decided to go with being sleek and trendy for the art direction as a reflection of how they wanted to be perceived as a brand.

We produced the final artwork which includes their logo, graphic designs, signage design, and printed all of their advertising materials. Throughout the concept and creative development, we produced a branding guideline for the company's future reference.