Founded in 1987, TSL has now grown into one of the largest jewellers in Asia and is listed on the Hong Kong Stock Exchange. TSL prides itself with their core positioning of producing “trend-setting craftsmanship”.
For one of their latest campaigns, 'Thank You For Loving Me', we helped them produce their campaign website, which ran simultaneously with their overall marketing campaign, including TVCs, online advertisements and other OOH advertisements.
We collaborated by brainstorming ideas and proposals, then planned the flow of the website for a fluid user experience in order to tell the campaign story. We worked on the front-end to develop transitions to display the website more smoothly.