Project Highlight
Xi Hotel
Logo, Marketing Materials & Website Design
A new boutique hotel makes Tsim Sha Tsui even more appealing to international travellers
We designed the brand identity for a luxury boutique hotel located in the vibrant Tsim Sha Tsui. The hotel aims to target mainly international business professionals and travellers, so the overall art direction was made to look culturally relevant to Hong Kong.

We developed the concept, shot the photos and created the graphic designs for the final artwork for use in their print ads and other marketing materials. In addition to their offline channels, we helped them build their online presence by designing and developing their website. The website was produced with on-page search engine optimisation (SEO) and we developed their content management system (CMS) as well.