Project Highlight

Chow Sang Sang Star Shopper Mobile App Design & Development

Personalised services and exclusive offers for frequent shoppers

Brief:

Headquartered in Hong Kong and listed in the Hong Kong Stock Exchange, Chow Sang Sang has managed to achieve prominent recognition in both Hong Kong and the Greater China region. Chow Sang Sang has 400 stores in mainland China, Hong Kong, Taiwan and Macau, with a total workforce of over 8,000 employees. With more than 380 self-operated stores in China, Hong Kong, Macau and Taiwan, as well as a world-class online store, Chow Sang Sang continues to bring excellence in design and service to discerning customers around the world.

We have had the privilege to be entrusted with a series of apps, some of which are for internal use and others for use at retail stores as a form of POSM. These apps enable frontline sales advisors to instantly retrieve specialised knowledge on diamonds and jewellery whenever required, and optimise the way information is presented to customers. These apps also enhance workflow by reducing time spent on staff training. We are pleased to have been endowed with the opportunity to create value and improve efficiency of the retail selling process for thousands of frontline staff across Hong Kong, Taiwan and mainland China

The Star Shopper Programme is Chow Sang Sang's loyalty scheme with three membership tiers, namely Fan, Classic Member and Prestige Member. Through the app, customers can earn and use Star Dollars through e-member card, check personal details and subscribe to gold price notification. The app is an effective tools for the company to understand the spending behaviour of some of the most loyal customers which in turns benefit the users by enabling the company to provide more personalised, tailor-made services.

 
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