Emphasis MTray iPad Web App Design & Development
App design for a smooth customer experience
Emphasis Jewellery, a member of the Chow Sang Sang Group, is a luxury jewellery retailer in Hong Kong that offers unique original-design collections for all occasions and collaborates with different international jewellery brands. Their belief introduces the way to crown the beautiful women with unique, chill and fashionable design of high quality jewellery.Headquartered in Hong Kong and listed in the Hong Kong Stock Exchange, Chow Sang Sang has managed to achieve prominent recognition in both Hong Kong and the Greater China region.
We have had the privilege to be entrusted with a series of apps, some of which are for internal use and others for use at retail stores as a form of POSM. These apps enable frontline sales advisors to instantly retrieve specialised knowledge on diamonds and jewellery whenever required, and optimise the way information is presented to customers. These apps also enhance workflow by reducing time spent on staff training. We are pleased to have been endowed with the opportunity to create value and improve efficiency of the retail selling process for thousands of frontline staff across Hong Kong, Taiwan and mainland China.
The app facilitates a smooth customer experience by making sales advisors' job much easier. Once logged into the app, users can browse the catalogue of the store's product at a glance, including product codes and price. Users can also bookmark any particular product for quick reference - especially suitable for frequently-enquired products. The app also makes collecting user feedback easy by providing questionnaire features, which is optimal for subsequent analysis and in turn benefits customers by providing data that supports better services.