LinkREIT Corporate Website Design

Link Real Estate Investment Trust (Link REIT) is the largest REIT in Asia in terms of market capitalisation. It is managed by Link Asset Management Limited, a leading real estate investor and asset manager in the world. Since its listing in 2005 as the first REIT in Hong Kong (Hong Kong stock code: 823), Link REIT has been 100% held by public and institutional investors.

Starting as an owner and manager of a portfolio of shopping centres and car parks in Hong Kong valued at about HK$33 billion at its IPO, we have transformed into a market leader with a diversified portfolio worth over HK$240 billion*, including retail facilities, car parks, offices and logistics assets which span Hong Kong, Mainland China, Australia’s Sydney and Melbourne, Singapore and the UK’s London. (*As of 30 September 2022)

Link REIT is a constituent of the Hong Kong securities market benchmark Hang Seng Index, as well as a component of the Dow Jones Sustainability Asia Pacific Index, the FTSE4Good Index Series and the Hang Seng Corporate Sustainability Index.

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The Link Corporate Website Revamp showcases a bold and innovative design that differentiates the brand in the competitive landscape of real estate. By incorporating a cohesive design framework and dynamic content modules, the project reflects a commitment to originality. The refreshed aesthetic balances modernity with timelessness, ensuring that the website not only captures attention but also resonates with the brand's essence. This creative approach enhances user engagement and sets a new standard in corporate website design.

The revamped website directly addresses key challenges faced by Link REIT, providing solutions that enhance user experience and accessibility. Improved navigation and search functionalities empower users to effortlessly find information, thereby increasing the website's relevance. By targeting the specific needs of diverse stakeholders—investors, media, community partners, and potential employees—the project successfully solves existing pain points and positions Link as a transparent and user-focused organization.

The execution of the website redesign exemplifies high craftsmanship through meticulous attention to detail. A component-based design allows for seamless updates while maintaining design integrity, showcasing a thoughtful approach to scalability and flexibility. The consistent application of corporate colors, typography, and graphics ensures a professional and polished look, demonstrating a commitment to quality throughout the development process.

The impact of the revamped website is evident in its ability to serve as a dynamic gateway for diverse stakeholders. The improvements in user-friendliness, brand identity, and search functionality enhance overall effectiveness, leading to increased engagement and satisfaction. The website's ability to communicate Link's values of sustainability, excellence, and innovation further strengthens its role as a vital tool for connecting with stakeholders and fulfilling the organization's mission.

The redesign embodies Link REIT's commitment to sustainability by integrating principles that reflect environmental considerations in its digital presence. The focus on an efficient, future-proof framework ensures that the website can adapt to evolving business needs while minimizing resource usage. The overall design ethos promotes a responsible approach, aligning with the brand's values and enhancing its position as a leader in sustainable real estate investment.