Project Highlight
Project Highlight

Sun Hung Kai Financial
Website Design & Development

User-centered web design & SEO for one of HK's leading financial institutions.


Sun Hung Kai Financial was founded in 1969. As of 30th June 2015, it currently has about HK$100 billion in assets under management, custody and/or advice. It has two core business segments, Wealth Management and Brokerage, and Capital Markets. As part of the Wealth Management and Brokerage business segment, we helped SHKF design and develop the websites for their Personalised Investment Service ( and SHK Direct (

We developed a new art direction to help rejuvenate SHKF's brand image for both the websites, whilst adhering to the existing branding guidelines. Although both the new website designs utilise the same overarching art direction and are under the same business segment, they each have their own independent target audience and the website designs have been tweaked to accommodate for the different users. In either case, the websites utilise a responsive web design (RWD) and can be pleasantly viewed on desktop, tablet and mobile devices.

For the Personalised Investment Service (, users are offered personalised and expert advice through SHKF's highly regarded team of Investment Consultants. The design and visuals were made to strengthen its position of being professional, reliable and secure. On the other hand, SHK Direct ( targets more towards web-savvy 'do-it-yourself' users through a cost effective online trading platform. The layout for this website includes more call-for-actions and the design was made to be more energetic and lively to drive users who are self-directed.

Besides the design of the website, one of the key considerations in the development of the websites was on search engine optimisation (SEO). We made on-site enhancements in the coding to make the websites SEO-friendly. Beyond the on-site SEO enhancements, we also provide on-going off-site SEO services for the two websites, in which we continually try to improve on the natural search listing and deliver insightful monthly reports.

Behind the scenes, we developed a comprehensive tailor-made content management system (CMS) based on our well-developed solution, which gives the client the exact high level of control and flexibility they're looking for. Since the website is large in scale, with a high number of departmental editors, our CMS includes functionality for multi-user roles, content approval stages and full-site preview prior to the release of content.

2016 WebAward: Outstanding Website
2016 Horizon Interactive Awards: Bronze Winner
2016 Communicator Awards: Award of Distinction
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FirmStudio is an award-winning web design and creative digital agency

As a leading Hong Kong website design company and creative digital agency, we help clients distinguish their brands & product lines, attract new customers and achieve the highest possible visibility in dynamic markets. We value our clients, show passion in our projects and put in our best effort to ensure perfection in all of our work.

Widely recognized and loved by many of our prestigious clients, we re-define website design and creative solutions in HK for companies of all sizes. Here at FirmStudio, we embrace individuality and distinctiveness. Therefore we strive to come up with a design to give your website a distinctive face that best presents your corporate image and improves overall UI/UX. Our design brings out the difference in you to stand out, and the uniqueness in you to differentiate. All our clients will be able to enjoy highly professional services provided exclusively by our expert team. We create, we design, we deliver. We do what we are best at and bring you the greatest value to your business.

A quality website design and creative solution is a valuable tool to present your brand image and give your site visitors a good first impression. It can help build a consistent brand image, improve user experience and deliver a powerful first glimpse to reflect your brand's identity and quality. We understand that simply attracting clicks to your website is not enough. You want visitors to continue to browse through your site. This is where a great web design can make a big difference for you. An appealing web design is a deciding factor to whether a new visitor will bounce off right away or stay to explore for more at your site. It is also a useful tool to create the visual language for you to generate a desirable brand image.

A passionate team of creative design and UI/UX web design experts

FirmStudio is made up of a team of multi-faceted talent comprising creative, designers, developers, marketing experts and project managers who are passionate about bringing the perfect UI/UX designs and creative solutions to our clients. Together, they craft and deliver high quality and innovative solutions in website design and graphic design. Thanks to our team's hard work, we have been applauded as a leading Hong Kong web design company and creative digital agency, winning the trust of our clients and multiple awards over the years.

Give us a call to tell us your ideas now and learn how we can visualize them on your website. We look forward to talking to you.

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