Project Highlight
Project Highlight

SMAB
Brand Identity Design

A brand identity to get ahead in the fashion industry

Brief:

As a multi-fashion brand chain store, SMAB's name is the abbreviation of Service, Modern, Attitude and Bravo, which forms the four pillars of their philosophy. After conducting our market research, we considered SMAB's brand name and decided to go with being sleek and trendy for the art direction as a reflection of how they wanted to be perceived as a brand.

We produced the final artwork which includes their logo, graphic designs, signage design, and printed all of their advertising materials. Throughout the concept and creative development, we produced a branding guideline for the company's future reference.

Category/Hashtag:
#Fashion & Beauty #Consumer #Logo, Branding & Graphic Design
 
Project Image - 1 --> Project Image - 2 --> Project Image - 3 --> Project Image - 4 --> Project Image - 5 --> Project Image - 6 --> Project Image - 7 --> Project Image - 8 -->
Learn more about our company

FirmStudio is an award-winning web design and creative digital agency based in Hong Kong.

We help clients distinguish their brands and products, attract new customers, and achieve standout visibility in dynamic markets. Passionate about every project, we are committed to delivering excellence and ensuring perfection in all that we do.

Recognized and trusted by a prestigious clientele, we redefine website design and creative solutions for businesses of all sizes. At FirmStudio, we celebrate individuality. That's why we craft distinctive designs that reflect your corporate identity, enhance UI/UX, and set you apart from the competition. Through creativity and expertise, we deliver professional, tailored services that add meaningful value to your business.

A high-quality website is essential for shaping brand perception and creating a powerful first impression. It builds consistency, improves user experience, and communicates your brand's identity at a glance. Attracting visitors is just the beginning - keeping them engaged is what counts. Compelling web design plays a decisive role in turning new visitors into exploring users, while also helping to shape a visual language that strengthens your brand image.

A passionate team of creative and UI/UX experts

FirmStudio brings together a diverse team of creatives, designers, developers, marketers, and project managers - all dedicated to delivering flawless UI/UX and innovative digital solutions. Together, we create high-quality, cutting-edge designs for both web and print. Our commitment has established us as a leading Hong Kong web design agency, earning client trust and multiple industry awards over the years.

Share your vision with us today, and let's bring it to life online. Contact us to discuss how we can transform your ideas into an inspiring digital presence. We look forward to speaking with you.

Explore our project highlights:

All Project Highlights | UX/UI & Web Design | Real Estate | Corporate | Consumer | Fashion & Beauty | Public Sector & NGO | Logo, Branding & Graphic Design | Online Campaign | e-Commerce | Mobile App | Custom CMS | Enterprise CMS | Open Source CMS