Project Highlight
Project Highlight

The Stairs
Brand Identity & Marketing Materials

A chain of multi-fashion brand stores aspires to climb to the top


The Stairs is a chain of multi-fashion brand stores in the PRC and they have chose us to provide a full brand development service, from designing their brand identity to providing branding elements for the interior design of their stores. The stores will feature around twenty fashion brands from Asia and Europe, and will be located in top tier cities and targeted towards affluent fashion conscious young to mid-aged adults.

The client aspires for their stores to be amongst the likes of Selfridges & Co., Lane Crawford, I.T, and so forth. We conducted market research, including competitive benchmarking and market mapping, to determine where the gap laid in terms of brand positioning. From there, we derived creative concepts from a mixture of both research conclusions and from a creative play on their brand name.

As the fashion industry is a highly visual trade, we provided numerous designs in forms of storefront renderings, brochures, shopping bags, print ads and so on. After a brand identity was finalised, we took the designs forward towards completing their website, designing brochures, producing branded stationery and other marketing materials.

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FirmStudio is an award-winning web design and creative digital agency

As a leading Hong Kong website design company and creative digital agency, we help clients distinguish their brands & product lines, attract new customers and achieve the highest possible visibility in dynamic markets. We value our clients, show passion in our projects and put in our best effort to ensure perfection in all of our work.

Widely recognized and loved by many of our prestigious clients, we re-define website design and creative solutions in HK for companies of all sizes. Here at FirmStudio, we embrace individuality and distinctiveness. Therefore we strive to come up with a design to give your website a distinctive face that best presents your corporate image and improves overall UI/UX. Our design brings out the difference in you to stand out, and the uniqueness in you to differentiate. All our clients will be able to enjoy highly professional services provided exclusively by our expert team. We create, we design, we deliver. We do what we are best at and bring you the greatest value to your business.

A quality website design and creative solution is a valuable tool to present your brand image and give your site visitors a good first impression. It can help build a consistent brand image, improve user experience and deliver a powerful first glimpse to reflect your brand's identity and quality. We understand that simply attracting clicks to your website is not enough. You want visitors to continue to browse through your site. This is where a great web design can make a big difference for you. An appealing web design is a deciding factor to whether a new visitor will bounce off right away or stay to explore for more at your site. It is also a useful tool to create the visual language for you to generate a desirable brand image.

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FirmStudio is made up of a team of multi-faceted talent comprising creative, designers, developers, marketing experts and project managers who are passionate about bringing the perfect UI/UX designs and creative solutions to our clients. Together, they craft and deliver high quality and innovative solutions in website design and graphic design. Thanks to our team's hard work, we have been applauded as a leading Hong Kong web design company and creative digital agency, winning the trust of our clients and multiple awards over the years.

Give us a call to tell us your ideas now and learn how we can visualize them on your website. We look forward to talking to you.

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