Project Highlight
Project Highlight

URA eResidence Marketing & Advertising Services

Experience smart and green living in the city heart


The Urban Renewal Authority (URA) is a statutory body, to undertake, encourage, promote and facilitate urban renewal of Hong Kong. With a view to addressing the problem of urban decay and improving the living conditions of residents in old districts, the URA has lately launched their Starter Homes Pilot Project named ‘eResidence’ to facilitate the higher-income families who are not eligible for the Home Ownership Scheme and cannot afford high rising private housing properties, in purchasing their dream home.


The tagline ‘Smart Green Home’ 生活 從此變得煥然精彩 presents the smart and green living hope in the urban city. As a crucial Starter Home Pilot sales flat project with approximately 500 units designed in studio, 1-room, 2-room and 3-room settings in saleable areas, a full set of sophisticated creative package for this real estate development is essential to build its brand identity. We therefore help working on the marketing level issue, ranging from branding design, developing the logo, marketing print materials (leaflet, sales brochure, print advertisement), show flats decoration and construction site hoarding design, to property official website, so as to create a cohesive tone and manner in one whole.


The total design direction was inspired by the 2 key elements of this property, ‘Smart and Green’ living. Both colour blue and green imply a great sense of ‘Smart and Green’, while the combination of English character ‘e’ in Chinese character ‘懿’ in the logo creates a united and connection of eResidence and「煥然懿居」. As a comprehensive design, the complete touch of colour tone and dynamic graphic continually applied in all marketing print materials (leaflet, sales brochure, print advertisement), show flats branding and decoration design, construction site hoarding design and other marketing materials development. This all-in-one marketing combo set, illustrated the choice of future living environment and atmosphere.


On top of the printable and collaterals, we are also experienced in designing and shooting sales video and 360 panoramas with creative story board and cozy scene set up. Targeting to produce high standard end-product, we also help client to do 3D rendering, and photo retouch.


Apart from different tangible marketing materials, we have also designed and developed the official website of eResidence with a customized content management system (CMS) to best fit and enhance content maintenance level. In order to keep the consistency, we applied the same proposed art direction in the site with its significant brand identity and information-search-friendly interface.



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FirmStudio is an award-winning web design and creative digital agency

As a leading Hong Kong website design company and creative digital agency, we help clients distinguish their brands & product lines, attract new customers and achieve the highest possible visibility in dynamic markets. We value our clients, show passion in our projects and put in our best effort to ensure perfection in all of our work.

Widely recognized and loved by many of our prestigious clients, we re-define website design and creative solutions in HK for companies of all sizes. Here at FirmStudio, we embrace individuality and distinctiveness. Therefore we strive to come up with a design to give your website a distinctive face that best presents your corporate image and improves overall UI/UX. Our design brings out the difference in you to stand out, and the uniqueness in you to differentiate. All our clients will be able to enjoy highly professional services provided exclusively by our expert team. We create, we design, we deliver. We do what we are best at and bring you the greatest value to your business.

A quality website design and creative solution is a valuable tool to present your brand image and give your site visitors a good first impression. It can help build a consistent brand image, improve user experience and deliver a powerful first glimpse to reflect your brand's identity and quality. We understand that simply attracting clicks to your website is not enough. You want visitors to continue to browse through your site. This is where a great web design can make a big difference for you. An appealing web design is a deciding factor to whether a new visitor will bounce off right away or stay to explore for more at your site. It is also a useful tool to create the visual language for you to generate a desirable brand image.

A passionate team of creative design and UI/UX web design experts

FirmStudio is made up of a team of multi-faceted talent comprising creative, designers, developers, marketing experts and project managers who are passionate about bringing the perfect UI/UX designs and creative solutions to our clients. Together, they craft and deliver high quality and innovative solutions in website design and graphic design. Thanks to our team's hard work, we have been applauded as a leading Hong Kong web design company and creative digital agency, winning the trust of our clients and multiple awards over the years.

Give us a call to tell us your ideas now and learn how we can visualize them on your website. We look forward to talking to you.

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