Project Highlight
Project Highlight

Xin Management Ltd
Corporate Identity, Marketing Materials & Website

The true meaning of living in the 'heart' of the city


Our client came to us as a newly formed luxury serviced apartments provider that wanted to establish their corporate identity. They sought our help to create a full set creative package for their premium accommodation solutions located right in the heart of Hong Kong. As a direction for the overall corporate identity concept, they indicated a preference to feature an East Asian zest to target a large portion of their market who are international business travellers or expatriates in Hong Kong.

After conducting a competitive review and gathering industry knowledge, we took on board a cultural concept and opted to explore the idea of a name and logo featuring Chinese characters as well as a Pinyin version of the characters. After examining various choices of words, '心[Xin1]' stood out which we thought was highly consistent with the philosophy and ideals of the client. We developed this further to fine-tune it as a corporate logo, and consequently built individual brands for the serviced apartments using 意[Yi4] and 慇[Yin1] for the locations in Tsim Sha Tsui and Central respectively. From the new name and logo, we helped the client develop a corporate identity guideline from which future marketing materials would adhere to.

Taking the Chinese character's connotations into account, the concept became '心意薈萃' and we fine-tuned the corporate identity as '心薈管理有限公司 Xin Management Ltd'. We continued to use the corporate identity as a theme across the remainder of the complete branding campaign we developed for our client to launch their company, including graphic designs, print ads, outdoor banners, corporate stationery and other marketing materials.

Besides their tangible marketing materials, we also designed and developed their full website with trademark and domain registration. The website was designed with the modernity of their apartments and the brand identity in mind. We used the previously outlined art direction, then conducted photo shoots for use as visuals. The finished website includes on-page search engine optimisation (SEO) and a customised content management system (CMS).

2013 Horizon Interactive Awards: Silver
2013 Hong Kong Designers Association: Merit
2012 Hong Kong Designers Association: Excellence
2010 Communicator Awards: Award of Excellence
2010 Communicator Awards: Award of Distinction
2010 Horizon Interactive Awards: Bronze
2010 Interactive Media Awards: Best in Class
2010 iNova Awards: Silver
2010 WebAward: Outstanding Website
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FirmStudio is an award-winning web design and creative digital agency

As a leading Hong Kong website design company and creative digital agency, we help clients distinguish their brands & product lines, attract new customers and achieve the highest possible visibility in dynamic markets. We value our clients, show passion in our projects and put in our best effort to ensure perfection in all of our work.

Widely recognized and loved by many of our prestigious clients, we re-define website design and creative solutions in HK for companies of all sizes. Here at FirmStudio, we embrace individuality and distinctiveness. Therefore we strive to come up with a design to give your website a distinctive face that best presents your corporate image and improves overall UI/UX. Our design brings out the difference in you to stand out, and the uniqueness in you to differentiate. All our clients will be able to enjoy highly professional services provided exclusively by our expert team. We create, we design, we deliver. We do what we are best at and bring you the greatest value to your business.

A quality website design and creative solution is a valuable tool to present your brand image and give your site visitors a good first impression. It can help build a consistent brand image, improve user experience and deliver a powerful first glimpse to reflect your brand's identity and quality. We understand that simply attracting clicks to your website is not enough. You want visitors to continue to browse through your site. This is where a great web design can make a big difference for you. An appealing web design is a deciding factor to whether a new visitor will bounce off right away or stay to explore for more at your site. It is also a useful tool to create the visual language for you to generate a desirable brand image.

A passionate team of creative design and UI/UX web design experts

FirmStudio is made up of a team of multi-faceted talent comprising creative, designers, developers, marketing experts and project managers who are passionate about bringing the perfect UI/UX designs and creative solutions to our clients. Together, they craft and deliver high quality and innovative solutions in website design and graphic design. Thanks to our team's hard work, we have been applauded as a leading Hong Kong web design company and creative digital agency, winning the trust of our clients and multiple awards over the years.

Give us a call to tell us your ideas now and learn how we can visualize them on your website. We look forward to talking to you.

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