As one of the industry leaders, Canon has become a renowned global brand with a strong presence in Hong Kong. In keeping up with their continuous progress in the development of innovative products, Canon has used online channels extensively to help promote their products and campaigns.
We have a long-standing relationship with Canon. Over these years we have helped them develop their online campaigns, with many more to come in the future. With each campaign, we consider which online marketing channels would be optimal and relevant to the target audience, then develop a combination of channels to help create the most effective reach. Campaigns covered include, for example, rebate program, lucky draw, new product releases, back-to-school promotions and seasonal/holiday promotions.