Project Highlight
Chow Sang Sang CNY 2018 Online Campaign
The Balance of Modern and Traditional Chinese

FISH (魚 /jyu4/) sounds like 'surplus', has the meaning of an increase in prosperity in traditional Chinese. With such typical ideation, we blended in the tradition of ‘fish’ in this online Chinese New Year campaign. We integrated our design with Chinese painting style and colour tone of red, gold and black, so as to make a coherent sense of Chinese New Year with joy and luck.

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