Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is one of the largest apparel company in the world. LEE has used online channels extensively to help promoting their products and campaigns. For this new product line, Jade Fusion Plus, we helped LEE to create an online campaign with cool, exciting and interactive game to gain awareness of the new product yet to maintain an informative goal and educational purpose in parallel. We considered much of the overall campaign site layout interface, so as to optimize user experience (UX) and outreach target audience and potential customers.