As one of the leaders in the U.S. residential furniture industry, Samson Holding is an investment holding company with a number of own brands through which they produce and sell a wide range of furniture.
We designed and developed their website with their large scale and global dominance in mind. Considering the broad structure of the company, we have put a lot of thought into the website's information architecture (IA) to make navigation smooth and intuitive. Maintaining the website is also just as easy, through using our tailor-made content management (CMS). Beyond the website design, we were also highly involved in producing the content, including the copywriting (in both English and Chinese), conducting photo shoots and producing their corporate video.