Chief Group is one of Hong Kong's largest financial services providers with branches distributed across Hong Kong, China and South-East Asia. Established in 1979, the Chief Group has built up a renowned reputation of providing in-depth market understanding and insights to our esteemed customers. The Group’s services include securities, futures and wealth management.
Much effort has been devoted to creating the best user experience, and we have made navigation incredibly easy for both individuals and corporate clients. Once entering the website, visitors will be able to look for information that is categorised by purpose. For example, a prospective client may choose between “Plan for my child's future,” “Protect myself and my family,” “Plan for retirement” or other options, which makes it easy for visitors to pick suitable products that meet their needs. Visitors can also open live chat on the website and subscribe to website push notifications so they will not miss out on what is useful to them. Apart from these aspects, we have reworked the website's information architecture by creating wireframes and considerable planning. We have also provided the client with copywriting & translation services.