Project Highlight
Chinachem Group: Billionnaire Luxe
Logo, Marketing Materials & Website

Billionnaire Luxe is a recent development by the Chinachem Group. The world-class development provides a brand new lavish lifestyle and adds practicality. Its residential properties are for sale and strategically located in the Ma Tau Kok district; its location brings access to well-connected transportation networks as well as some of Hong Kong's most elite schools for the families that have children.

We worked with the Chinachem Group from the very beginning for the marketing development of their property. We started by considering what the unique selling points were and determined the positioning, then we developed the concepts and art direction to come up with the brand identity and naming. We included services such as photo shooting, copywriting, graphic design and 3D rendering. From there, we developed their website as well as designed and produced their complete collection of marketing materials, including print ads, posters, outdoor ads, agent book and sales brochure.

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