“The Star” as an upmarket and outstanding Grade A industrial building in the industrial area of Kwai Chung, is developed by Star Properties. It is truly an architecture icon, setting a new viewpoint and standard of industrial building in Kwai Chung. The 284 pieces of star-lights on the building façade represent the goal or dream-making in each studio unit.
To echo with the starry Façade on the building’s exterior, we have designed the branding and advertising materials for the brand-new A Grade industrial building with star patterns and irregular shapes. In additions, the overall art direction was made with gradient purple to align the look and feel of a starry night.
In this project, we facilitated their marketing communications of their new industrial property through multiple channels, creating graphic designs, brochures and help building their online presence by designing and developing their official website. The website was produced with on-page search engine optimization (SEO).