Logo, Marketing Materials & Website Design
The Opulence is a luxury residential estate near Kai Tak. The region has received a huge influx of capital from the government to develop highly complex development projects.
Our client approached us to execute the full set campaign for their launch. In consideration of the brand image they wanted to portray, they wanted their estate to be recognised for being luxurious and vibrant in the rapidly developing region. The colours purple and gold were chosen in this instance to bring out the connotations of royalty, and these colours were also highlighted in campaign photos to signify the animated region around the estate.
We produced all the marketing materials, ranging from creative and concept development to finished artwork and printing, including print ads, sales brochure, website and showroom design. As a result of the well conceived designs and the high quality construction of the estate, all sales targets were easily met shortly after the marketing campaign started.