Brand Identity & Marketing Materials
The Stairs is a chain of multi-fashion brand stores in the PRC and they have chose us to provide a full brand development service, from designing their brand identity to providing branding elements for the interior design of their stores. The stores will feature around twenty fashion brands from Asia and Europe, and will be located in top tier cities and targeted towards affluent fashion conscious young to mid-aged adults.
The client aspires for their stores to be amongst the likes of Selfridges & Co., Lane Crawford, I.T, and so forth. We conducted market research, including competitive benchmarking and market mapping, to determine where the gap laid in terms of brand positioning. From there, we derived creative concepts from a mixture of both research conclusions and from a creative play on their brand name.
As the fashion industry is a highly visual trade, we provided numerous designs in forms of storefront renderings, brochures, shopping bags, print ads and so on. After a brand identity was finalised, we took the designs forward towards completing their website, designing brochures, producing branded stationery and other marketing materials.