Finger Languages Online Campaign
Tse Sui Luen Jewellery (International) Limited ("TSL” or the "Group"; HKSE stock code: 417) was founded by Mr. Tse Sui Luen in 1971, and was listed on the Hong Kong Stock Exchange in 1987. TSL is currently one of the largest jewellers in Asia, principally engaged in jewellery design, retailing, export and manufacturing. The Group operates over 200 jewellery boutiques spanning major cities in Asia, including Beijing, Shanghai, Guangzhou, Hong Kong, Macau, Kuala Lumpur and Tokyo.
We designed and developed a campaign website in promotion of their newly launched jewellery collection “Finger Language”. The website not only displays a video and the products, it also includes an interactive section where consumers can try putting on rings on different hand gestures, and finally either downloading their selection or printing it out for easy purchasing at the store. The website and collection overall was very well received by the public.