Product Catalogue Design
Williams Refrigeration, established in 1980, is a producer of commercial refrigeration products. Over the years, they have now grown to become one of the world's leading designers and manufacturers of award-winning professional refrigeration, with manufacturing facilities in China and Australia, and sales facilities in Hong Kong and around the world.
In producing their extensive product catalogue, we came up with the creative concept and developed the art direction. The highly rich visual and textual content is the result of the photo-shooting, graphic design and the copywriting we produced for them. With over a hundred pages of products and specs, constant attention was given to keep the design engaging and the pages clean and slick.